It is important for the website for your business to be creative in the aspect that it will brand your business as being interesting and worth spending the time exploring it.
Anyone can create a functional website that is “out of the box” but it may not be as interesting and as rich in information as it needs to be.
First of all, your website should be eye-catching, or in other words there should be something there that instantly attracts a person and creates a subconscious need to look further. This can be accomplished by unique graphics, pictures, headlines and wording that is specific to your business.
A good example might be that if you have a hot dog stand, you could have a talking hot dog beckoning customers to come and get a good hot dog meal, with home fries, special sauces and such. What you want to happen is that your website immediately gets people’s attention and then they want to learn more.
A website should be more than just a billboard about your business, name and address and all that. You have to make it exciting and beckoning. Give people something that they can get their minds around. If you sell computers and accessories, have a talking computer that gives the customer a tour of your site.
Have a logo. While that may not seem to be a big deal, a logo subconsciously gives credibility to your business. Have a logo designer make one for you, and once done, it will be a sign for people to remember who you are. After all you have to be legitimate because you have a logo.
Make it worthwhile for people to take the next step. Give something away. It might be coupons for a free meal, or a 20 per cent discount for a first purchase. Things like that get people’s attention. Make your site stand out not only with the physical appearance and graphics, but you need to get people out of neutral, and into gear, heading for your business because they have a reason to.
With many people, if you give them a reason to act, that is all it takes. Then they can justify in their minds that they really might want what you have to offer. Just remember that nearly all of people’s buying habits are greatly influence by subconscious motives. Have your website trigger as many of those emotions as possible, and you’ll have a winner!